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Keep Austin Local: Fluff, A Rosedale Neighborhood Treat

Updated: Feb 14, 2020

Luscious marshmallowy clouds of colorful meringue droplets, baked alaskas, madeleines, tarts and macarons stare out from Fluff Meringues & More’s modern and sunny bakery. Riemer Residential sat down with owner Kristin Collins to learn more about Fluff’s journey to Rosedale, which just celebrated their first year anniversary.

Seriously delicious treats!

Fluff started from a path of a necessity for Kristin. As a native Texan, Kristin graduated from UT in Advertising and moved on to earn her Masters in International Relations from England and a Masters in Nonprofit Management from Boston. Unfortunately, the economy crashed on the day she turned in her Master's dissertation and had to take a job that didn’t fulfill her but paid the bills. She moved back to Austin because she loves the multi-dimensional nature of the city that allows people to relax and be individuals.

Kristin started Fluff as a side hustle while continuing to pursue other corporate opportunities. When her dream job fell through in the last days of June 2014, she allowed herself a few days to be sad but then applied for her LLC on July 7th. Initially starting in her home kitchen, Fluff’s unique offerings started bringing in larger orders that required her to open a commercial kitchen to fulfill them. Although she had grandeurs of opening a bakery after the first six months, it took another 4 years to realize the dream. The commercial real estate market in Austin was competitive and pickings were slim! Kristin eventually found the perfect location in Rosedale. As a well-established neighborhood, Rosedale not only allows for stability but also growth beyond another trendy epicurean attraction. In September of 2018, Fluff moved into the former space Apothecary occupied.

In addition to her delectable treats, Fluff offers a variety of other services such as offsite catering and hosts parties for bridal or baby showers and Sweet 16’s. Fluff even offers space rental for a private holiday or corporate events. Also as a nod to England, Fluff offers tea parties for two or more that includes a selection of imported tea and an assortment of patisserie items.

Come visit Fluff Meringues & More at 4800 Burnet Road and tell them Riemer Residential sent you for 20% off purchase. They serve a variety of gluten free items and meringues are always fat-free, dairy-free and gluten-free!

Rosedale business owners Kristin Collins of (Fluff Meringues & More) & Shannan Riemer(Riemer Residential).


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